the impact of modern political marketing tools on political participation, public trust and national cohesion (study: citizens of region six in tehran, iran)
نویسندگان
چکیده
the aim of this paper is to analyze the impact of modern political marketing tools on national cohesion. in this study, researchers sought to study the concept of these variables in case of recognizing the relationship between them. this study has been in done in 6th region of tehran. for collecting data, a survey method has been used which its construct and content reliabilities were tested. in addition, the validity of questionnaire’s items was verified by researchers, scholars and experts. liserl software and factor analysis were used to assess construct reliability. the conceptual model of research includes modern political marketing tools as independent variables, and national cohesion as dependent and political participation and public trust as nuisance variables. as a result, this paper shows the significant relationship between modern marketing tools and national cohesion.
منابع مشابه
the impact of political marketing tools in public participation (case study: the citizens of region five in tehran, iran)
today, on the one hand, the challenge of politicians shows their own distinctive face in order to outpace rivals; and on the other hand, for making an effort to attract maximum participation of people in the election, it has made the political marketing significantly more than ever. in this paper, the research method consists of descriptive-correlative performed by survey, which is intended to ...
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عنوان ژورنال:
مدیریت فرهنگ سازمانیجلد ۱۳، شماره ۴، صفحات ۹۹۵-۱۰۱۷
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